Occupation · SOC 15-1255
Web and Digital Interface Designers
Design digital user interfaces or websites. Develop and test layouts, interfaces, functionality, and navigation menus to ensure compatibility and usability across browsers or devices. May use web framework applications as well as client-side code and processes. May evaluate web design following web and accessibility standards, and may analyze web use metrics and optimize websites for marketability and search engine ranking. May design and test interfaces that facilitate the human-computer interaction and maximize the usability of digital devices, websites, and software with a focus on aesthetics and design. May create graphics used in websites and manage website content and links.
Median wage
$98,090
$47,840–$192,180
Projected growth
+7.0%
Average growth
Annual openings
900
per year
Employed (US)
111,400
Job Zone 4
Typical preparation
Considerable preparation
Stackable credential programs
3,358 mapped
Core skills
Critical ThinkingReading ComprehensionActive ListeningComplex Problem SolvingSpeakingJudgment and Decision MakingWritingActive Learning
Knowledge areas
Computers and ElectronicsEnglish LanguageMathematicsEngineering and TechnologyCustomer and Personal Service
Technology & tools
Word processing softwareDocument management softwareDevelopment environment softwareVideo creation and editing softwareGraphics or photo imaging software
Representative tasks
Collaborate with management or users to develop e-commerce strategies and to integrate these strategies with Web sites.Collaborate with web development professionals, such as front-end or back-end developers, to complete the full scope of Web development projects.Communicate with network personnel or Web site hosting agencies to address hardware or software issues affecting Web sites.Conduct user research to determine design requirements and analyze user feedback to improve design quality.Confer with management or development teams to prioritize needs, resolve conflicts, develop content criteria, or choose solutions.Create Web models or prototypes that include physical, interface, logical, or data models.Create searchable indices for Web page content.Design, build, or maintain Web sites, using authoring or scripting languages, content creation tools, management tools, and digital media.Develop Web site maps, application models, image templates, or page templates that meet project goals, user needs, or industry standards.Develop and document style guidelines for Web site content.Develop new visual design concepts and modify concepts based on stakeholder feedback.Develop or implement procedures for ongoing Web site revision.Develop system interaction or sequence diagrams.Develop, validate, and document test routines and schedules to ensure that test cases mimic external interfaces and address all browser and device types.Direct and execute pre-production activities, such as creating moodboards or storyboards and establishing a project timeline.Document technical factors such as server load, bandwidth, database performance, and browser and device types.Identify or maintain links to and from other Web sites and check links to ensure proper functioning.Identify problems uncovered by testing or customer feedback, and correct problems or refer problems to appropriate personnel for correction.Incorporate technical considerations into Web site design plans, such as budgets, equipment, performance requirements, or legal issues including accessibility and privacy.Maintain understanding of current Web technologies or programming practices through continuing education, reading, or participation in professional conferences, workshops, or groups.Perform Web site tests according to planned schedules, or after any Web site or product revision.Perform or direct Web site updates.Provide clear, detailed descriptions of Web site specifications, such as product features, activities, software, communication protocols, programming languages, and operating systems software and hardware.Register Web sites with search engines to increase Web site traffic.Research and apply innovative solutions for product design, visuals, and user experience to meet the needs of individual Web development projects.Research, document, rate, or select alternatives for Web architecture or technologies.Respond to user email inquiries, or set up automated systems to send responses.Select programming languages, design tools, or applications.Write and edit technical documentation for digital interface products and designs, such as user manuals, testing protocols, and reports.Write supporting code for Web applications or Web sites.
Competency framework
Skill expectations by proficiency level.
emerging
Web page creation tools and layout principles — apply under direct supervision to build basic static pages within an established design system.Graphics and photo imaging software — use guided workflows to resize, crop, and export assets for web-ready delivery on entry-level projects.Program malfunctions and display errors — identify and document under supervisor direction when testing user-facing interfaces in a staging environment.Reading comprehension of design briefs and technical specifications — extract key requirements under guidance to inform initial wireframe sketches.Web platform development software — follow established protocols to upload and publish reviewed content to a live content management system.Database query interfaces — execute pre-written queries under direction to retrieve content needed for populating prototype screens.User feedback and error reports — collect and log with attention to detail, escalating unresolved issues to senior designers on the project team.Object-oriented development software — apply instructional examples to produce simple interactive components within a supervised development environment.Active listening during client intake meetings — capture stated requirements accurately and summarize them in structured notes for team review.Desktop publishing and document management software — organize and version project files according to established naming conventions in a shared repository.
developing
Web and digital interface layouts — design and iterate with reduced oversight, adapting templates to meet varied stakeholder requirements across multiple project types.System and program malfunctions — troubleshoot recurring front-end issues by applying systematic diagnosis techniques in a production web environment.Development environment software — configure and maintain local and staging environments to support routine testing and deployment cycles.Business problems such as product catalog or workflow tools — analyze requirements and propose digital interface solutions using established UX methodologies.Video creation and editing software — produce and integrate short-form multimedia assets into interactive web experiences with moderate creative direction.Critical thinking applied to usability test results — interpret findings independently and recommend interface adjustments to improve task-completion rates.Staff and users with computer-related interface problems — provide clear written and verbal assistance, resolving common issues without escalation.Reading and synthesizing technical documentation — translate platform constraints and API references into practical design decisions within a familiar technology stack.Computer programs and systems — monitor performance metrics and coordinate scheduled maintenance updates to ensure continuous site reliability.Writing and oral communication — prepare project status reports and present design rationale to internal stakeholders with clarity and appropriate technical depth.
proficient
Complex front-end malfunctions and cross-browser incompatibilities — diagnose and resolve autonomously across full production environments, restoring normal functioning without team assistance.Integrated digital product solutions for business problems — lead requirements analysis, architect information structures, and deliver complete interface solutions from discovery through launch.Web platform development and object-oriented software — implement advanced interactive components and custom scripting to meet non-standard functional requirements on enterprise-scale projects.Judgment and decision making in UX trade-off scenarios — evaluate competing design and technical constraints and select optimal approaches that balance user needs with organizational goals.Comprehensive usability and accessibility testing programs — design, execute, and interpret test plans across devices and assistive technologies, driving evidence-based design improvements.Users and staff with complex computer-related interface problems — diagnose root causes across system layers and communicate tailored solutions to both technical and non-technical audiences.Inductive reasoning applied to analytics and behavioral data — synthesize patterns across large data sets to surface actionable insights that inform strategic interface redesigns.Active learning of emerging design tools and web standards — independently evaluate new technologies and integrate relevant advances into ongoing workflows without external prompting.Data base user interface and query software — design and optimize content schemas that support dynamic, data-driven web experiences at scale.Cross-functional project documentation — author comprehensive design specifications, component libraries, and handoff materials that enable seamless developer implementation across distributed teams.
advanced
Organizational design strategy and digital experience standards — establish and govern enterprise-wide frameworks that align interface design practice with long-term business objectives.Complex business problems requiring integrated digital solutions — lead cross-disciplinary teams through discovery, systems thinking, and phased delivery to deliver transformative web and product experiences.Emerging web technologies and platform capabilities — evaluate, pilot, and advocate for adoption decisions that position the organization at the forefront of digital interface innovation.Design and engineering talent pipelines — mentor, develop, and retain senior practitioners, building a culture of craft excellence and intellectual curiosity across the department.Program and system integrity at portfolio scale — define monitoring, testing, and incident-response protocols that ensure reliability and performance across all owned digital properties.Organizational policies for accessibility, usability, and design ethics — author and champion standards that embed integrity and cautiousness into every stage of the product development lifecycle.Executive and client stakeholders — communicate strategic design vision, business impact, and risk assessments with authority, influencing resource allocation and roadmap priorities.Innovation programs and design research initiatives — sponsor and direct multi-cycle investigations that surface unmet user needs and translate findings into competitive product differentiation.Vendor and technology partner relationships — negotiate tool, platform, and outsourcing agreements that optimize cost, capability, and quality across the organization's digital production ecosystem.Knowledge management and professional development infrastructure — design training curricula, internal documentation systems, and communities of practice that elevate the entire design organization's capability.
Also known as
60 alternate job titles map to this occupation.
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