Occupation · SOC 27-4021
Photographers
Photograph people, landscapes, merchandise, or other subjects. May use lighting equipment to enhance a subject's appearance. May use editing software to produce finished images and prints. Includes commercial and industrial photographers, scientific photographers, and photojournalists.
Median wage
$42,520
$29,610–$94,760
Projected growth
—
—
Annual openings
—
per year
Employed (US)
51,230
Job Zone 3
Typical preparation
Medium preparation
Stackable credential programs
808 mapped
Core skills
Active ListeningSpeakingService OrientationMonitoringSocial PerceptivenessComplex Problem SolvingReading ComprehensionCritical Thinking
Knowledge areas
Customer and Personal ServiceSales and MarketingComputers and ElectronicsAdministration and ManagementCommunications and Media
Technology & tools
Document management softwareVideo creation and editing softwareGraphics or photo imaging softwareDesktop publishing softwareOperating system software
Representative tasks
Adjust apertures, shutter speeds, and camera focus according to a combination of factors, such as lighting, field depth, subject motion, film type, and film speed.Create artificial light, using flashes and reflectors.Determine desired images and picture composition, selecting and adjusting subjects, equipment, and lighting to achieve desired effects.Transfer photographs to computers for editing, archiving, and electronic transmission.Use traditional or digital cameras, along with a variety of equipment, such as tripods, filters, and flash attachments.Manipulate and enhance scanned or digital images to create desired effects, using computers and specialized software.Take pictures of individuals, families, and small groups, either in studio or on location.Enhance, retouch, and resize photographs and negatives, using airbrushing and other techniques.Test equipment prior to use to ensure that it is in good working order.Estimate or measure light levels, distances, and numbers of exposures needed, using measuring devices and formulas.Perform general office duties, such as scheduling appointments, keeping books, and ordering supplies.Review sets of photographs to select the best work.Set up, mount, or install photographic equipment and cameras.Determine project goals, locations, and equipment needs by studying assignments and consulting with clients or advertising staff.Perform maintenance tasks necessary to keep equipment working properly.Select and assemble equipment and required background properties, according to subjects, materials, and conditions.Direct activities of workers setting up photographic equipment.Engage in research to develop new photographic procedures and materials.Mount, frame, laminate, or lacquer finished photographs.Send film to photofinishing laboratories for processing.Develop visual aids and charts for use in lectures or to present evidence in court.Load and unload film.Write photograph captions.Set up photographic exhibitions for the purpose of displaying and selling work.Produce computer-readable, digital images from film, using flatbed scanners and photofinishing laboratories.Employ a variety of specialized photographic materials and techniques, including infrared and ultraviolet films, macro photography, photogrammetry and sensitometry.License the use of photographs through stock photo agencies.Develop and print exposed film, using chemicals, touch-up tools, and developing and printing equipment.
Competency framework
Skill expectations by proficiency level.
emerging
Camera aperture and shutter speed settings — adjust under direct supervision to match basic lighting conditions in a studio or on-location shoot.Tripods, filters, and flash attachments — assemble and attach following established protocols before a scheduled photography session.Artificial light sources and reflectors — position according to an instructor's or senior photographer's direction to illuminate a subject.Digital image files — transfer from camera to computer using standard file-management procedures at the end of each shoot.Basic photo-editing software — apply preset corrections and crop photographs under guided instruction to meet client specifications.Portrait subjects — pose individuals or small family groups following a prepared shot list in a studio environment.Camera focus and depth of field — recognize how subject distance affects sharpness and make adjustments with oversight on straightforward assignments.Color-discrimination principles — identify overexposed or underexposed areas in test shots and report findings to a supervising photographer.Client communication basics — listen actively and restate shoot requirements to confirm understanding before a portrait session begins.Image archiving procedures — organize and label digital photo files according to a defined naming convention for storage and retrieval.
developing
Aperture, shutter speed, and ISO — balance independently across variable natural and artificial lighting conditions during event or portrait assignments.Flash units and reflector configurations — design and set up a multi-light scheme for small-group portraits in a studio with minimal oversight.Subject composition and framing — select angles, backgrounds, and props to achieve a client's desired aesthetic during routine commercial shoots.Image retouching and airbrushing — enhance skin tones, remove blemishes, and resize photographs using graphics software to meet professional delivery standards.Scanned and digital images — manipulate using layering and masking techniques in specialized photo-imaging software for routine editorial or commercial projects.On-location portrait sessions — coordinate logistics, direct subjects, and adapt equipment choices when environmental conditions shift unexpectedly.Customer service interactions — communicate shoot progress, set realistic expectations, and respond to client feedback throughout a session and post-production phase.Time management protocols — schedule back-to-back client sessions, editing windows, and file-delivery deadlines using calendar and scheduling software.Photographic equipment maintenance — inspect, clean, and troubleshoot cameras, lenses, and accessories between assignments to ensure operational readiness.Electronic file transmission — prepare and deliver final image packages via email or client portals, verifying format and resolution requirements are met.
proficient
Full camera system parameters — calibrate aperture, focus, film speed, and motion-freeze settings autonomously for complex, fast-changing environments such as live events or outdoor editorial shoots.Advanced lighting design — engineer multi-source artificial lighting setups using strobes, gels, and reflectors to produce professional-grade results across diverse studio and location scenarios.Creative composition strategy — independently determine subject arrangement, perspective, and equipment selection to realize a distinct visual concept for commercial or fine-art projects.Non-routine post-production challenges — apply advanced retouching, color-grading, and composite techniques in photo-imaging software to salvage or elevate difficult raw images.Photographic workflow systems — architect an end-to-end process covering capture, culling, editing, archiving, and client delivery that ensures consistency and efficiency across high-volume projects.Complex problem solving on location — diagnose and resolve equipment failures, adverse lighting, or uncooperative subjects in real time without supervisory input.Sales and marketing collateral — produce and refine portfolio imagery and web-page content that communicates brand identity and attracts targeted clientele.Diverse client and subject needs — apply social perceptiveness and psychology knowledge to adapt communication style and direction techniques for children, executives, or large groups.Emerging photographic technologies — evaluate and integrate new camera systems, editing software, or output media into existing practice through active, self-directed learning.Critical review of finished work — apply refined visual judgment to assess a complete body of images against brief requirements and make autonomous quality-control decisions before delivery.
advanced
Studio or agency photography standards — define technical and creative benchmarks that govern image quality, branding, and client experience across an entire organization or practice.Junior and mid-level photographer development — mentor emerging talent by designing structured feedback sessions, critique frameworks, and growth plans aligned to professional milestones.Strategic business direction — integrate sales, marketing, and accounting software data to set pricing structures, service offerings, and revenue targets for a photography enterprise.Cross-functional creative leadership — collaborate with art directors, designers, and production teams to align photographic vision with broader campaign or publication goals at an organizational scale.Organizational workflow architecture — engineer and implement department-wide asset management, database, and document management systems that support multi-photographer studios or media companies.Innovation culture — champion experimentation with new imaging technologies, lighting methodologies, and post-production pipelines, fostering a team environment that rewards creative risk-taking.Brand and market positioning — lead the development of a distinctive visual identity and marketing strategy that differentiates a photography practice in a competitive regional or national market.High-stakes client relationship management — negotiate contracts, resolve escalated disputes, and maintain long-term partnerships with corporate or editorial clients requiring consistent photographic output.Industry thought leadership — represent the organization at professional associations, publish editorial or educational content, and contribute to evolving standards in photographic practice.Organizational resilience and adaptability — anticipate shifts in media consumption, technology, and market demand, and redirect team resources and competencies to sustain long-term business viability.
Also known as
69 alternate job titles map to this occupation.
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