Occupation · SOC 41-4011.07
Solar Sales Representatives and Assessors
Contact new or existing customers to determine their solar equipment needs, suggest systems or equipment, or estimate costs.
Median wage
$100,070
$48,840–$194,890
Projected growth
+1.9%
Slower than average
Annual openings
570
per year
Employed (US)
293,930
Job Zone 3
Typical preparation
Medium preparation
Stackable credential programs
58 mapped
Core skills
SpeakingService OrientationReading ComprehensionPersuasionSocial PerceptivenessCritical ThinkingActive ListeningNegotiationWritingJudgment and Decision MakingComplex Problem SolvingActive LearningMonitoringCoordinationTime ManagementInstructingSystems EvaluationSystems AnalysisMathematicsLearning StrategiesManagement of Personnel ResourcesQuality Control AnalysisOperations MonitoringOperations AnalysisTechnology DesignManagement of Financial ResourcesOperation and ControlTroubleshootingManagement of Material ResourcesProgrammingScienceEquipment SelectionRepairingInstallationEquipment Maintenance
Knowledge areas
Customer and Personal ServiceSales and MarketingDesignEnglish LanguageMathematicsBuilding and ConstructionAdministrativeComputers and ElectronicsAdministration and ManagementEconomics and AccountingEngineering and TechnologyPhysicsCommunications and MediaLaw and GovernmentGeographyPublic Safety and SecurityPersonnel and Human ResourcesProduction and ProcessingTransportationTelecommunicationsEducation and TrainingMechanicalPsychologySociology and AnthropologyChemistryForeign LanguageBiologyHistory and ArcheologyMedicine and DentistryTherapy and CounselingPhilosophy and TheologyFine ArtsFood Production
Technology & tools
Adobe AcrobatAutodesk AutoCADCustomer relationship management CRM softwareGoogle MeetGoogle Workspace softwareMicrosoft DynamicsMicrosoft ExcelMicrosoft Office softwareMicrosoft OutlookMicrosoft PowerPointMicrosoft ProjectMicrosoft WordSalesforce softwareSalesforce.com Salesforce CRMSolar analysis softwareTrimble SketchUp ProWeb browser softwareZoom
Representative tasks
Working with ComputersSelling or Influencing OthersGetting InformationUpdating and Using Relevant KnowledgeIdentifying Objects, Actions, and EventsEstablishing and Maintaining Interpersonal RelationshipsCommunicating with People Outside the OrganizationOrganizing, Planning, and Prioritizing WorkCommunicating with Supervisors, Peers, or SubordinatesMaking Decisions and Solving ProblemsEstimating the Quantifiable Characteristics of Products, Events, or InformationProcessing InformationEvaluating Information to Determine Compliance with StandardsInterpreting the Meaning of Information for OthersScheduling Work and ActivitiesAnalyzing Data or InformationCoordinating the Work and Activities of OthersDocumenting/Recording InformationDeveloping Objectives and StrategiesMonitoring Processes, Materials, or SurroundingsJudging the Qualities of Objects, Services, or PeoplePerforming Administrative ActivitiesTraining and Teaching OthersThinking CreativelyInspecting Equipment, Structures, or MaterialsDeveloping and Building TeamsResolving Conflicts and Negotiating with OthersProviding Consultation and Advice to OthersDrafting, Laying Out, and Specifying Technical Devices, Parts, and EquipmentPerforming for or Working Directly with the PublicCoaching and Developing OthersGuiding, Directing, and Motivating SubordinatesMonitoring and Controlling ResourcesAssisting and Caring for OthersRepairing and Maintaining Electronic EquipmentPerforming General Physical ActivitiesStaffing Organizational UnitsOperating Vehicles, Mechanized Devices, or EquipmentControlling Machines and ProcessesHandling and Moving Objects
Competency framework
Skill expectations by proficiency level.
emerging
Basic solar product brochures and quote templates — compile and distribute under direct supervision during initial customer inquiries.Prospective customer intake forms — complete and submit following established protocols to gather solar energy needs information.Solar equipment vocabulary and system components — identify and describe accurately when responding to entry-level customer questions.CRM software records — enter new customer contact data and lead details under supervisor guidance after each prospect interaction.Residential site dimensions and roof orientation — record using tape measures and compasses under direction during supervised field assessments.Standard solar incentive programs and available tax rebates — locate and relay to customers using pre-approved information sheets.Pre-written sales presentations — deliver using presentation software to small groups of prospective customers with coach support.Customer solar energy consumption bills and usage data — review and summarize for handoff to senior representatives in familiar residential contexts.Office suite and email software — draft routine customer correspondence and follow-up messages following approved templates.Shade and roof pitch observations — document using a structured checklist during entry-level site visits under experienced-representative oversight.
developing
Solar array production estimates — calculate for standard residential sites by applying climate and shading factors using spreadsheet software with limited oversight.Customized solar proposals and quotes — prepare independently using CAD and presentation software for straightforward residential or small commercial customers.Customer funding options, financing terms, and available incentives — explain clearly and accurately during consultative sales conversations.Site suitability assessments — conduct using tape measures, compasses, and solar analysis software for typical residential rooftop installations.CRM pipeline records — maintain and update routinely to track leads, follow-ups, and deal stages across an assigned territory.Solar product and system options — match to customer requirements by evaluating electrical needs, site conditions, and budget in familiar residential contexts.Video conferencing software — facilitate remote customer consultations and virtual site reviews for prospects outside normal service area.Inbound and outbound lead generation activities — execute using social outreach and referral programs to develop new accounts consistently.Standard sales contracts and agreements — review for accuracy and present to customers, addressing common objections with practiced negotiation techniques.Technical questions about inverter types, panel efficiency, and system warranties — respond to competently during dealer or customer meetings.
proficient
Complex solar proposals for commercial or multi-structure sites — develop autonomously, integrating load analysis, shading calculations, and financing structures into compelling customer presentations.Non-standard site assessments with shading obstructions, irregular roof geometry, or grid-tie complications — evaluate and resolve using advanced software tools and field judgment.Full sales cycle from lead generation through contract execution — manage independently across residential and commercial accounts in a competitive market territory.Customer ROI and payback period analyses — construct and communicate persuasively using spreadsheet models calibrated to actual utility rates and incentive schedules.ERP and project management software — coordinate post-sale handoffs to installation teams, ensuring accurate scope, timeline, and equipment specifications.Negotiation of contract terms, system upgrades, and financing packages — conduct autonomously to close non-routine or high-value accounts.Solar regulatory updates, utility interconnection requirements, and evolving incentive structures — monitor through active learning and apply immediately to customer guidance.Multi-stakeholder customer groups including property owners, facility managers, and financial decision-makers — engage and align using targeted communication and social perceptiveness.Underperforming leads and stalled pipeline opportunities — diagnose using CRM analytics and execute recovery strategies without supervisory input.Written proposals and technical documentation — produce at a professional standard that satisfies both customer comprehension and regulatory compliance requirements.
advanced
Regional solar sales strategy and territory expansion plans — develop and implement at organizational scale, setting measurable revenue and market-share targets.Sales team competency development programs — design and lead, coaching representatives across all skill levels in site assessment, proposal writing, and customer negotiation.Enterprise CRM and ERP configuration standards — establish and govern to ensure consistent pipeline visibility, forecasting accuracy, and post-sale coordination across the organization.Strategic partnerships with installers, financiers, and utility programs — negotiate and structure to expand the company's solar product and service portfolio.Organizational pricing models, discount authority frameworks, and incentive program adoption — set and refine in response to evolving market conditions and competitor intelligence.High-stakes commercial or municipal solar contracts — lead from initial assessment through final execution, representing the organization as principal negotiator.Company-wide site assessment and solar production calculation methodologies — author and standardize, ensuring technical accuracy and compliance with current industry codes.Market entry decisions for new customer segments or geographic regions — evaluate using complex problem-solving and deductive reasoning, presenting recommendations to executive leadership.Sales performance metrics and KPI dashboards — design and monitor organization-wide, using data to drive continuous improvement in conversion rates and customer satisfaction.Industry conferences, trade associations, and regulatory forums — represent the organization as a subject-matter authority, influencing best practices and shaping policy conversations.
Also known as
28 alternate job titles map to this occupation.
CanvasserEnergy ConsultantResidential Solar ConsultantResidential Solar Sales ConsultantRetail Solar AdvisorSales AssociateSales ConsultantSales Representative (Sales Rep)Sales SpecialistSalesmanSolar AdvisorSolar Business DeveloperSolar ConsultantSolar Energy ConsultantSolar Energy Sales ConsultantSolar Energy SpecialistSolar Outreach Representative (Solar Outreach Rep)Solar Resource AssessorSolar Sales AdvisorSolar Sales AmbassadorSolar Sales AssessorSolar Sales ConsultantSolar Sales Energy AdvisorSolar Sales EstimatorSolar Sales Representative (Solar Sales Rep)Solar Sales SpecialistSolar Site Assessment SpecialistSolar Technology Sales Agent