Develop strategic marketing plans in a digital marketing contextApply digital marketing methods and tactics to support business objectivesCreate digital content stories to engage target audiencesExecute social media marketing strategies to support digital marketing goalsApply marketing automation tools and processes in a digital marketing contextDevelop and execute content marketing strategies to support digital objectivesApply search engine optimization techniques to improve digital visibilityAnalyze web analytics data to support digital marketing decision-makingExecute paid search campaigns to drive digital marketing performanceOptimize conversion rates across digital marketing channelsApply mobile marketing strategies in a digital marketing contextDevelop and execute digital marketing strategies to achieve business objectives