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Course · AL
Advertising and Graphic Design I
Career and Technical Education, Alabama State Department of Education (ALSDE)
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Advertising and Graphic Design I introduces principles, concepts, and skills related to advertising and graphic design. Topics of study include workflow, design, color theory, typography, critical skills, and file preparation and output. The ethical use of artificial intelligence is woven throughout the course of study. Career and Technical Student Organizations are integral, co-curricular components of each career and technical education course.
Incorporate safety procedures in handling, operating, and maintaining tools and machinery; handling materials; utilizingDemonstrate effective workplace and employability skills, including communication, awareness of diversityExplore the range of careers available in the field and investigate their educational requirementsAdvocate and practice safe, legal, responsible, and ethical use of informationParticipate in a Career and Technical Student Organization (CTSO) to increase knowledge and skills and to enhance leaderExplain the rules, laws, regulations, and ethical issues related to advertising and graphic designDescribe major printing and digital processes and identify products frequently associated with each processExplain how the principles of design are used in the conceptualization and creative process of advertisingExplain basic principles of color theory and digital color management in advertising and graphic designResearch and share information on the history, anatomy, usage, and development of typographyOutline how advertising and graphic design have developed throughout history including information about leaders in theIdentify features of various digital file formats that optimize output for file managementCritique existing advertising and graphic design projects for compositional accuracy and the use of elements