Course · AL

Advertising and Graphic Design II

Career and Technical Education, Alabama State Department of Education (ALSDE)

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Advertising and Graphic Design II extends the content of Advertising and Graphic Design I by providing instruction in the application of advanced design techniques and processes. Areas of study include legal issues, workflow, advertising and design, color theory, typography, digital photography, and digital file preparation and output. The ethical use of artificial intelligence is woven throughout the course of study.

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Skills taught

Explain the impact of copyright and trademark laws related to advertising and graphic designImplement the sequence of steps in workflow from idea to finished product. and DesignDesign advertisements in print and digital formats for a variety of products and servicesImplement color theory and basic methods of digital color management in original graphic design worksImplement the psychology and theory of typography in the selectionProduce photographs with digital equipment for use in original works in advertising and graphic designFormulate and implement ideas in advertising and graphic design from concept to a marketable productProduce digital files for product development, using various file outputs and techniques
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