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Course · AL
Advertising and Sales
Career and Technical Education, Alabama State Department of Education (ALSDE)
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Advertising and Sales provides the tools necessary for the development, implementation, and management of promotional programs. This course focuses on the performance of key responsibilities required in the advertising and sales environment. Skills emphasized in this course are pricing, visual merchandising, advertising, special promotions, professional sales, and customer service.
Analyze the impact of the advertising and promotion industryInvestigate and describe the role of the promotional mix in a competitive economic environmentPlan and evaluate an advertising campaignCalculate media costs that affect the elements of the promotional mixDemonstrate advertising techniquesDescribe the impact of the sales profession on the economyDesign sales promotion materials and visual merchandising to complement advertising campaignsDevelop an effective sales presentationAnalyze potential marketsIdentify the personal characteristics needed for a successful career in salesIdentify and utilize various follow-up techniques to be used upon completion of the saleSummarize provisions in laws and regulations associated with advertising and sales