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Course · AL
Agriculture Marketing and Management
Career and Technical Education, Alabama State Department of Education (ALSDE)
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Agriculture Marketing and Management allows students to explore and apply principles, processes, and skills in marketing and management in agribusiness settings. Topics include technologies in marketing, record-keeping, financing, agribusiness, and sales and marketing.
Demonstrate correct technological, digital, communication, and networking ethics in agricultural marketingUtilize advanced features of database software, including merging data, sorting, filtering, queryingUtilize technology to promote agricultural productsMaintain records on a supervised agricultural experience program and summarizeEvaluate record-keeping systems and procedures in farming and other agribusiness enterprises, noting advantagesObtain, evaluate, and share information about economic issues related to agribusiness/farm managementInvestigate sources of capital for agriculture, including sources for family farms, farm-related retail businessesFormulate budgets for both large-scale and small-scale agricultural operations, including income, financial needsDemonstrate procedures for examining inventories to assess values, net worth, efficiency, and production requirementsInvestigate types of insurance available to agricultural enterprisesIdentify business practices that are effective in minimizing riskAnalyze aspects of effective human resource management within the agricultural industryObtain, evaluate, and share information about government policies related to agriculture, business lawDemonstrate effective techniques in agricultural sales and marketingExplore marketing options available for agricultural productsCritique marketing strategies for agriculture products