Course · AL

Career Pathway Project (Cpp) in Marketing

Career and Technical Education, Alabama State Department of Education (ALSDE)

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Career Pathway Project (CPP) in Marketing is a capstone course designed for students who have completed two or more Career and Technical Education credits from the same pathway in the Marketing Career Cluster. This course allows students to utilize the knowledge and skills gained through their secondary coursework in a practical, real-world experience that showcases their learning.

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Skills taught

Create a formal, narrative proposal that communicates a specific concept, creates a processConduct independent research related to the selected marketing projectWrite a detailed report on the chosen marketing project, following established conventions for format, grammarProduce an original multimedia presentation based upon marketing project research and resultsDesign and create a project portfolio that documents all components of the marketing project
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