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Course · AL
Consumer Affairs
Career and Technical Education, Alabama State Department of Education (ALSDE)
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Consumer Affairs focuses on the relationship between the consumer and economic activities. Topics include forecasting, trend analysis and product development, consumer awareness and product safety, product pricing, and consumer decisions. This course provides information to assist individuals and families in making informed purchasing decisions and presents the skills needed for careers in consumer sciences and consumer advocacy.
Investigate and report on the role of consumer sciences professionals in advising familiesConduct market research to determine consumer trends and product development needs for a selected population and productAssess the labeling, packaging, and support materials of consumer goods for compliance with current packagingCreate and present a plan to educate an audience about a new product on the retail marketInterpret, summarize, and analyze data regarding consumer trendsResearch and report on ways media and advertising influence family and consumer decisionsResearch and present information on the role of social media influencers in creating demand for certain brandsGather, evaluate, and share information on ways that appsGather and share information on marketing strategies used in online sellingDescribe ways individuals and groups can advocate for consumersCompare and contrast the effects of various consumer protection laws and agencies on consumer safety and awarenessDescribe fraudulent and deceptive practices in business and the financial services industryCreate and publicize a plan advocating for a position on a selected consumer issueDifferentiate among the roles of the producer, consumer, and consumer advocate in product recallsResearch the Consumer Bill of Rights and identify and explain the rights and responsibilities it encompassesDescribe the path of a product from production to purchaser and explain how each step affects costs, retail pricingExplain how elements of overall retail operations affect retail pricingCompare and contrast purchasing options available to retail customers, considering how price, availability, quality