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Course · AL
Cuisine and Media Production
Career and Technical Education, Alabama State Department of Education (ALSDE)
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Cuisine and Media Production is designed to introduce students to the process of marketing food products to meet specific consumer needs and follow emerging trends while utilizing a variety of technologies. Course content provides opportunities for students to explore food industry and media, communication and digital media, food product development, food journalism, food styling, food photography, and career options in this specific food industry.
Research and summarize ways various media cover the food industryDevelop food-related communications appropriate for print, web, radio, or television outlets. andCritique persuasive marketing strategies used by the food industry to influence consumer behaviorResearch and report on cross-platform marketing strategies used by food industry companiesIdentify marketing challenges facing food businesses and determine their underlying causesIdentify and explain current and future trends forecast by the food industryInvestigate new ingredients and technologies used in creating novel or original food productsCreate a food product, design its packaging, and develop a marketing and distribution planEvaluate the quality of purchased and student-prepared food products, based on taste, texture, aroma, and appearanceSummarize the history and evolution of food journalismJustify the position of food journalists who regard food not only as a substance, but also as a cultural phenomenonGather and write food-related news contentDescribe specialized tools and technology used by food stylists to create appealing displaysApply principles and elements of design to create a variety of set environments with visually pleasing compositionPlan and create artistic food displays, using a variety of food styling and presentation techniquesResearch and report on various aspects of food photography, including lighting techniques, concept developmentDevelop a professional-quality photography setup to create images of food products suitable for publicationUtilize various technologies to edit, layer