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Course · AL
Digital Marketing
Career and Technical Education, Alabama State Department of Education (ALSDE)
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Digital Marketing introduces students to digital marketing techniques, tools, and methods, including email, websites, applications, social media, and other electronic means. This course focuses on how to develop and conduct digital marketing campaigns.
Gather and share information on branding and brand positioning techniques and strategiesExplain pertinent issues regarding digital citizenship and ethicsExplain how firms use marketing segmentation to identify and test target marketsExplain the importance of content creation in digital marketingCreate and audit content on digital platformsDescribe the ways social media are used for promotion, engagement of customers, customer service, brand buildingAnalyze and report on trends in online and mobile commerceDiscuss the Internet as a marketing toolDefine and utilize terminology associated with Internet security and tools used in website and application developmentDemonstrate the uses of technology in marketingCompare and contrast popular current social media platformsExplain the utilization of both on-device and web-based applications and their impact on consumer behaviorUtilize various forms of online advertising and promotionGather and share information about current and trending employment opportunities in digital marketing and data analytics