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Course · AL
Event Planning and Management
Career and Technical Education, Alabama State Department of Education (ALSDE)
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Event Planning and Management is designed for students interested in learning to create and present gatherings for groups of people to enjoy or attend for corporate goals or individual benefits. The course emphasizes the many facets of this multi-billion-dollar industry, including site selection, financial management, time management, promotion, and catering. Students will organize, plan, and evaluate various meetings and events such as conferences, sporting events, weddings, and workshops.
Participate in a Career and Technical Student Organization (CTSO) to increase knowledge and skills and to enhance leaderDiscuss and demonstrate ways to value diversityExplain the goals of the event planning processIdentify the steps in creating the vision, purpose, and goals for a proposed eventExplain the purpose and value of identifying the intended audience for a variety of eventsEstablish overall event timelines with deadlines clearly indicatedCreate an event itinerary to be used during the eventDescribe the importance of a financial strategy and budget for a proposed eventIdentify space and site requirements for a proposed event, including the physical layoutIdentify the legal components of a contract for a proposed event and the ramifications of breaching a contractPlan food and beverage servicesDetermine necessary staffing for all areas and functions of an eventIdentify various types of transportation and accommodations for an eventDescribe types of promotion for event planning and identify the appropriate types of promotion for specific eventsExplain how the use of technology can facilitate and enhance an eventAnalyze methods of evaluating an event to identify areas of strength and areas that need improvementResearch and analyze entry-level positions available in event planning and managementDemonstrate teamwork, problem-solving, and decision-making skills in implementing a planned eventExplain the importance of communication among clients, vendors, and partners while planning and managing an eventDescribe the role of the planner on site at the event and the mindset necessary to oversee successful event coordinationConduct standard and customary ethical, legal, risk management, safety, and security analysis for an eventResearch and identify ethical issues in event planning and managing