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Course · AL
Fashion Merchandising
Career and Technical Education, Alabama State Department of Education (ALSDE)
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Fashion Merchandising extends the content of Fashion Fundamentals by focusing on the retail sector of the fashion industry. Topics include buying, marketing, and media. This course simulates real-world experiences through the creation of advertising campaigns and merchandising displays.
Determine factors that influence consumer decision-making for individualExplain how physical, psychological, and social needs are met by selecting and purchasing fashion productsDesign a merchandising display for a physical or e-commerce storeExplain how trade associations and publications influence fashion retailersExplain the relationship between consumer demographics and apparel industry advertisingResearch merchandising strategies that influence customer behaviorAnalyze factors that contribute to good customer relations in fashion merchandisingDemonstrate effective customer service skills in fashion merchandisingExplain the role of the retail buyer in the fashion industryResearch and report on government regulations affecting the textiles, apparel, and fashion industriesPerform and use calculations to make buying decisions, including profit, mark-up, mark-downs, and turnoverUse research methods, including forecasting techniques, to develop a plan for buying textilesAnalyze the effects of marketing on current and emerging fashion trendsAnalyze factors that influence fashion marketingCreate a plan for marketing textiles, fashion, and apparel to diverse populationsCompare and contrast the roles of various media covering the fashion and textiles industriesIdentify and describe fashion writing and story forms for various media applications in the fashion industryCompare and contrast sources of information for fashion writing and determine which sources are reliableInvestigate and report on the uses of social media sites in the fashion industryUtilize journalistic writing practices in fashion writing, including identifying purpose, working with deadlinesProduce newsworthy, illustrated fashion stories using images and written commentaryPresent a multimedia advertising campaign for a fashion product or fashion line