National data — wages and growth are not published by state for this view.
Course · AL
Hospitality Management and Marketing
Career and Technical Education, Alabama State Department of Education (ALSDE)
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Hospitality Management and Marketing emphasizes skills needed for ownership, management, or employment in the growing hospitality and tourism industry. Standards are designed to develop a leadership perspective about social, environmental, economic, legal, human resource, customer relations, and consumer factors impacting the hospitality industry. The course also focuses on the marketing aspect of hospitality and tourism, including sales, promotions, advertising, and public relations.
Develop a marketing plan and sales promotion tool for hospitality and tourismGather and share information concerning effective strategies for reaching various niche markets in the hospitalityDemonstrate management skills needed to succeed in hospitality and tourismResearch and share information regarding the importance of cost-effective operations in the hospitalityDescribe the necessity for strong customer service skillsIdentify and describe the essential functions of human resources in the hospitality and tourism industryIdentify techniques and strategies to build an effective sales teamIdentify laws and regulations that affect the hospitality and tourism industryResearch and share information on current and emerging trends in the hospitality and tourism industryResearch and share information on ethical and global issues in the hospitality and tourism industryDemonstrate an understanding of current conservation and sustainable practices in the hospitality and tourism industrySummarize the value and uses of technology for hospitality and tourism marketing