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Course · AL
Introduction to Real Estate Sales
Career and Technical Education, Alabama State Department of Education (ALSDE)
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Introduction to Real Estate Sales covers aspects of marketing real estate; the importance of customer and client service; the differences between land, real estate, and real property; laws and ethics governing the real estate industry; and licensure requirements in the industry. Additional career opportunities in the housing and real estate industry are explored.
Describe the brokerage, leasing, and management fields of the real estate industryIdentify the skills, attitudes, and behaviors that individuals need to be successful in real estate careers. andExplain how land, personal property, real property, and real estate differExplain land characteristics and legal descriptionsInvestigate and share information on encumbrances and their effects on property ownershipDescribe the different types of real property ownership, including rights of survivorship under Alabama lawGather and share information on the job description and job tasks for a real estate sales licenseeExplain the relationship and responsibilities of a real estate licenseeCompare and contrast practicing as an independent contractor and acting as an employee of an agencyList the advantages and disadvantages of customary ways of receiving payment for services in the real estate industryDemonstrate methods of building trust with both buyers and sellersAnalyze needs, wants, and motivation of both buyers and sellers. and ClientDemonstrate professional communication and negotiation skills while working with the seller and buyerExplain the legal and ethical issues involved in representing both a buyer and a seller of the same propertyPerform valuation and market analysis for a property using appraisals, estimated valuesSummarize marketing regulations governing licensee and real estate advertising and the processes of sellingCompare marketing strategies used by real estate licensees to sell various propertiesDevelop a marketing plan to sell real estate. and LicensureResearch and share information about forms of licensure issued through the Alabama Real Estate CommissionExplain why it is important for real estate professionals to join the National Association of Realtors®Explain the importance of joining professional organizations and attending training courses for professionalResearch and share information about federal and state housing lawsSummarize standards for professionalism in the real estate industry