National data — wages and growth are not published by state for this view.
Course · AL
Marketing Principles
Career and Technical Education, Alabama State Department of Education (ALSDE)
Median earnings
—
Cost
—
Duration
—
Completion
—
Marketing Principles is designed to provide students with an overview of marketing concepts. The course addresses the ways in which marketing satisfies consumer and business needs and wants for products and services. Areas emphasized include economics, entrepreneurship, information management, finance, marketing, product and service planning, promotion, pricing, selling, interpersonal skills, and international marketing.
Apply knowledge of logistics (distribution) and channel management to manage supply-chain activitiesGather and share information about the economic environments in which customers functionIdentify concepts, processes, and behaviors associated with successful entrepreneursDemonstrate knowledge of international business and marketing conceptsExplain marketing principles in relation to the free enterprise system and the global trade environmentEvaluate how the “four P’s” of marketing (Product, Price, Place, Promotion) directly impact businessesUtilize knowledge of marketing concepts to explain the scope and impact of marketing on the economyEvaluate and modify business and marketing systems to facilitate business activitiesDescribe how business and marketing decisions are influenced by marketing information and researchEvaluate pricing strategies in terms of maximizing return and meeting customers’ perceptions of valueEmploy processes and techniques to develop, maintain, and improve a product/service mix to utilize market opportunitiesDemonstrate promotional knowledge and skill for communicating information to achieve a desired marketing outcomeEmploy effective processes and techniques to sell goods, services, and ideasIntegrate written, digital, and verbal messages to achieve effective marketing communicationsExplain the nature and scope of teamwork and human relationsUtilize financial knowledge and skill to facilitate marketing decisionsSummarize state and federal laws and regulations associated with marketing