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Course · AL
Retail and Fashion Marketing
Career and Technical Education, Alabama State Department of Education (ALSDE)
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Retail and Fashion Marketing is designed to provide students with an overview of retail and fashion marketing principles and practices. This course introduces students to the retail industry, including the fundamentals of fashion marketing, key marketing concepts essential to every business, types of businesses involved in the industry, fashion industry economics, and an array of career opportunities.
Gather and share information on the scope of the fashion industry and the impact that it has on the economyDescribe the economic impact of global trade on business decisions and operationsDiscuss the marketing concepts used in retail and fashion merchandisingResearch how leveraging the “four P’s” of marketing (Product, Price, Place, Promotion) can affect potential reachEvaluate and explain the effects of store layouts and merchandise presentation on customer behaviorDesign a display for a specific store, season, and type of fashionGather and share information on the impact of technology on the fashion industry and merchandisingAnalyze the impact of marketing information management on the fashion industryUtilize pricing strategies to maximize return on merchandising efforts and meet customers' perception of valueResearch and explain the concepts and processes needed to obtain, develop, maintainDetermine the factors to consider when developing a merchandise plan and budget for a businessImplement a plan for inventory management and computer product pricing, utilizing cost control methodsDevelop a fashion or retail promotion utilizing elements of the promotional mixAnalyze and apply techniques needed for an effective sales presentationDescribe the processes needed to move, store, locateIdentify major laws that regulate and/or impact the fashion/retail industryDescribe career opportunities at various levels of the fashion and retail industry