National data — wages and growth are not published by state for this view.
Course · AL
Sports and Entertainment Marketing
Career and Technical Education, Alabama State Department of Education (ALSDE)
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Sports and Entertainment Marketing is a specialized course designed to offer students an opportunity to gain knowledge and develop skills related to the growing sports and entertainment industry. This course introduces the student to the major segments of the industry and the social and economic impact the industry has on local, state, national, and global economies.
Interpret marketing concepts as they apply to sports and entertainment marketingApply concepts of marketing information management to sports and entertainment marketingCompare and contrast the elements of promotion (sales promotion, advertising, personal selling, public relationsDiscuss the use of public relations and publicity as promotional tools in sports and entertainment marketingInterpret the elements of the selling process as they relate to sports and entertainment marketingInterpret branding concepts as they apply to sports and entertainment marketingApply concepts and processes associated with successful financial planning in sports and entertainment marketingAnalyze product and service marketing as it relates to sports and entertainment marketingDevelop a plan to organize, staff, and carry out a sports or entertainment eventDevelop and present a complete sports or entertainment marketing planCreate sports and entertainment campaigns, utilizing effective communication techniquesDifferentiate among the components of the sports marketing industryEvaluate the management functions necessary for college, amateur, and professional sportsAnalyze the field of marketing as it relates to the elements of the entertainment industry, including television, radioInterpret the legal and ethical ramifications of behaviors and practices in the sports and entertainment marketing fieldDiscuss the elements of risk associated with the industry of sports and entertainment marketingArrange effective and efficient channels of distribution for sports and entertainment eventsAnalyze current trends in sports and entertainment marketing and discuss their impact on employment in the field