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Course · AL
Sports, Recreation, and Attractions Management I
Career and Technical Education, Alabama State Department of Education (ALSDE)
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Sports, Recreation, and Attractions Management I introduces the knowledge and skills related to managing clients, providing products and services, and overseeing facilities in the evolving sports, recreation, and attractions industries. The concepts addressed in this course include management of venues and events; branding, advertising, public relations, and event marketing; types of business ownership; management styles; the impact of public image; and the importance of professionalism.
Compare and contrast the various sectors of the sports, recreation, and attractions industriesCompare and contrast the types of business ownership found in the sports, recreation, and attractions industriesInvestigate and describe the advantages and disadvantages of management styles that may be utilized for the sportsExplain how professional codes of ethics impact the sports, recreation, and attraction industriesDescribe how management functions are applied in various sporting eventsExplain how public image impacts businesses within the sports, recreation, and attractions industriesAnalyze the economic impact of sports, recreation, and attractions on travel and tourism industries in a communityDescribe factors that impact profits from activities, products, and services offered in the sports, recreationExplain how market research impacts decisions made in the sports, recreation, and attractions industriesGather and share information on the impact of advertising, sponsorships, and sales promotion on the sports, recreationInvestigate and report on how the basic four elements of the marketing mix are utilized in the sports, recreationIdentify and summarize the steps of various brand development strategiesExplain how intellectual property rights impact the sports, recreation, and attractions industriesIdentify and describe media skills needed to promote various eventsExplain how client needs differ within the sports, recreation, and attractions industriesExplain the importance of equity in the sports, recreation, and attractions industriesExplain the importance and benefits of following a professional code of ethics in the sports, recreationExplain how technology has impacted client management and customer service in the sports. recreationInvestigate and report on the barriers that impact participation by international clients in the sports, recreationSummarize food safety and sanitation procedures utilized in the sports, recreation, and attractions industriesExplain how products are licensed and how licensed goods are merchandised, citing examples from multiple sportsResearch and report on the types of venue designs utilized in the sports, recreation, and attractions industrySelect locations and venues for given events, utilizing industry-standard criteriaInvestigate and report on safety strategies that minimize risks for participantsDetermine the standard business permits and licenses required to manage given events in the sports, recreationDevelop a personal educational and career path for working in the sports, recreation, and attractions industries