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Course · AL
Sports, Recreation, and Attractions Management II
Career and Technical Education, Alabama State Department of Education (ALSDE)
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Sports, Recreation, and Attractions Management II expands upon the content of Sports, Recreation, and Attractions Management I to provide students with in depth knowledge and application of concepts in these industries. The concepts addressed in the course include management of facilities, venues, clients, and events; branding, advertising, public relations, and event marketing; and economic impacts of sports, recreation, and attractions.
Analyze the economic impact of a sports, recreationResearch and report on factors that determine gross and net profit in the sports, recreationAnalyze the marketing mix in a given scenario and recommend specific sports, recreation, and attractions to marketDescribe the significance of and the need for brand identity, brand marks, and trademarks in the sports, recreationExplain the importance of sponsorships, branding, and endorsementsCreate an advertising package utilizing digital and print media for a sports, recreation, and/or attractions eventDevelop and create a brand positioning and message package, including name, logo, and taglineCreate a presentation to illustrate how sports figures can find success in non-athletic venturesCreate a presentation to illustrate how to retain sports, recreationInvestigate and report on factors that determine ticket pricesCreate a multimedia portfolio to optimize visibility for a product, service, and/or event in sports, recreationIdentify product licensing rules and regulations that are related to the sports industryCreate a safety plan incorporating strategies to minimize risks at concerts, sporting eventsResearch and summarize security measures and safety plans implemented for events and activities in the sportsSummarize food safety and sanitation procedures designed to maintain a safe work environment in various sportsExplain how facility design impacts the guest experienceResearch, plan, organize, and market an event within the sports, recreation, or attractions industriesResearch and report on possible funding and revenue sources for an event in the sports, recreation