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Course · AL
Travel and Tourism I
Career and Technical Education, Alabama State Department of Education (ALSDE)
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Travel and Tourism I focuses on creating travel itineraries, planning trips and events, reviewing travel trends, developing marketing plans, and creating budgets. In addition, content standards emphasize the importance of advocacy and the impact it has on the travel and tourism industry. Career and Technical Student Organizations are integral, co-curricular components of each career and technical education course.
Incorporate safety procedures in handling, operating, and maintaining tools and machinery; handling materials; utilizingDemonstrate effective workplace and employability skills, including communication, awareness of diversityExplore the range of careers available in the field and investigate their educational requirementsAdvocate and practice safe, legal, responsible, and ethical use of informationParticipate in a Career and Technical Student Organization (CTSO) to increase knowledge and skills and to enhance leaderInvestigate various applicable professional organizations within the hospitality and tourism industryResearch the historic development of the travel and tourism industryExplain the difference between travel and tourismDescribe the roles of various suppliers in the travel and tourism industryDescribe current trends in the travel industryDescribe how various travel and tourism organizations promote communities to increase tourism utilizing communication skGather and share information on cultural, environmental, and social factors that impact the travel and tourism industryDescribe market segments within the travel and tourism industry, including social, medical, military, educationalDescribe how technology is utilized in the travel and tourism industryCompare travel via water, surface, and air transportation, including cost, time required, advantages, and limitationsExplain how government policies can influence or impact travel and tourismExplain the impact of the travel and tourism industry on national, state, and local economies. and TourismCreate and package itineraries for various trips and services, including pricing, target marketingEvaluate various communication techniques and media sources to select the most effective manner to convey travelDevelop a marketing plan and budget for a convention and visitor bureau or destination management organizationExplain how creating itineraries can drive the growth of tourismCreate a travel itinerary including transportation, lodging, food services, amenitiesDescribe the basic steps of risk management for travel clientsShare information regarding a destination’s language, currency, and culture with clientsGather and share strategies for building clienteleMatch clients with suitable facilities to meet their needs, wants, and expectations, considering availability of roomsDescribe how travel and tourism workplaces are influenced by legislationExplain the importance of advocacy and the impact it has on travel and tourism