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Course · AL
Travel and Tourism II
Career and Technical Education, Alabama State Department of Education (ALSDE)
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Travel and Tourism II builds on the content of Travel and Tourism I, focusing on economics, marketing, operations, safety and security, and local and regional tourism. Standards are designed to enable students to gather and utilize data to forecast industry trends; utilize marketing techniques to achieve an organization’s tourism goals; and explain the vital roles of group, convention, and meeting planning to create jobs now and in the future.
Research and summarize the impact of business travel, group tourismExplain the importance of using travel and tourism data to project future tourism developmentDesign marketing materials that showcase market segments and seasonality for the travel and tourism industryExplain how different venues within the travel and tourism industry merchandize their products and servicesDescribe elements essential to developing and sustaining travel and tourism within a community or regionSelect effective communication techniques and media outlets to convey information for specific audiencesCreate and upload content for a travel and tourism website and social mediaSummarize the information included on a Request for Proposal (RFP) for potential travel suppliersDevelop a festival and events planning guideExplain the importance of timely resolution of maintenance issues at facilities, including lodgings, attractionsSummarize the elements of a risk management plan, including plans for minimizing travel risks, avoiding safety hazardsEstablish safety and security plans for a given event, including procedures to minimize risks and health hazards and toExplain steps for organizing, promoting, and conducting familiarization tours for travel business clientsCreate a travel package proposal for a business client, a group client, or an individual clientDescribe legal requirements and regulations that affect the travel and tourism industry