Course · AL

User-centered and Story-based Design

IBM SkillsBuild

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This credential earner has the advanced skills to apply the concepts of user-centered design and story-based design during the discovery and plan phases of a new design project. The individual has the technical knowledge and practical skills to create a problem statement, user persona, and user story; determine competitive analysis, quantitative, and qualitative research methods; and improve emotional engagement for a digital product. The earner has practiced essential workplace skills.

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Skills taught

Analytical ThinkingCareer ManagementCompetitive AnalysisDesign MethodsEmpathy MapJourney MapPWID-B0955700Qualitative ResearchQuantitative ResearchStorytellingUser Experience Design (UX Design)User StoriesWritten Communication
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