Certification

Certified National Pharmaceutical Rep (CNPR )

National Association of Pharmaceutical Sales Representatives

Median earnings
Cost
Duration
Completion

The association has developed a program to educate and train candidates so that they will be able to differentiate themselves from other candidates. The majority of entry level candidates do not know enough about the pharmaceutical industry, drug patents, FDA regulations, CDER regulations, laws governing the pharmaceutical industry, the anatomy, pharmaceutical terms and abbreviations, drug sampling rules, effective physician selling skills, drug efficacy, etc.

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Skills taught

Knowledge of the Pharmaceutical Industry Structure Major Product Categories and Therapeutic ClassesKnowledge of FDA Roles Laws and Regulatory Compliance in the Pharmaceutical IndustryKnowledge of Hatch-Waxman Medicare Medicaid and Government Reimbursement Programs in PharmaKnowledge of Research and Development Stages and Timeline of New Drug DevelopmentKnowledge of Clinical Trials Drug Discovery Vaccines Gene Therapy and Stem CellsKnowledge of Patents Generic Drugs and US Drug Distribution ChannelsKnowledge of Drug Formularies P&T Committees and Group Purchasing OrganizationsKnowledge of Pharmacokinetics Pharmacodynamics Anatomy and Medical TerminologyKnowledge of Drug Distribution Channels Wholesalers and Drug Transport MechanismsPlan and Manage Pharmaceutical Sales Territory Including Call Planning and Record KeepingApply Sales Strategies for Appointment and No-See Offices In Pharmaceutical SalesConduct Hospital Calls and Apply Sampling Rules In Pharmaceutical SalesDevelop and Apply Pharmaceutical Brand Strategy and Brand ValuesApply Ethical and Regulatory Guidelines In Pharmaceutical Sales and PromotionUtilize Clinical Research and Scientific Evidence In Physician Sales PresentationsApply Managed Care and Pharmacy Benefit Management Knowledge In the Sales ProcessEngage Medical Science Liaisons and Physician Speaker Programs In Pharmaceutical SalesApply DTC Advertising and Marketing Tools To Support Pharmaceutical SalesAdhere to PhRMA Selling Guidelines and Federal Regulatory RequirementsConduct Physician Focused Sales Using Pharmacokinetics and Pharmacodynamics Knowledge
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