National data — wages and growth are not published by state for this view.
Certification
Certified Travel Associate (CTA)
The Travel Institute
Median earnings
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Cost
$599
Duration
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Completion
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Are you looking to grow sales, enhance client value, improve efficiency, become more marketable, and, of course, increase your earnings? The Travel Institute’s Certified Travel Associate (CTA®) program provides the tools and knowledge to help you achieve these goals and more.
Apply customer service and professionalism skills to meet client travel needs and enhance client satisfactionCommunicate effectively with clients and suppliers using verbal, written, and interpersonal communication techniquesSell travel products and services using specialized travel sales techniques to increase revenuePlan and organize travel itineraries including transportation, accommodations, and activities based on client preferencesUse computerized reservation systems and travel technology to manage bookings and travel arrangementsAnalyze client needs and preferences to recommend appropriate travel solutions and experiencesDevelop destination knowledge and geography expertise to advise clients on travel options and locationsBuild and maintain client relationships to encourage repeat business and customer loyaltyApply marketing and promotional strategies to attract clients and grow a travel businessManage time and workflow to improve efficiency in travel planning and service deliveryApply business writing and organizational skills in travel agency operationsUnderstand travel industry regulations, products, and services to ensure accurate and compliant bookingsUse negotiation techniques to secure favorable travel arrangements and pricing for clients