Marketing

Marketing is about understanding customers. Marketers create, communicate, and deliver value with the goal of satisfying customers' needs. Marketers include puzzle solvers, data scientists, consumer psychologists, and inspired innovators. - Marketers are investigative, identifying unfulfilled needs and desires. - Marketers are analytically-driven, quantifying the size of markets and potential for profits. - Marketers are strategic, pinpointing how a company can win in a competitive environment.