114 credential programs ladder toward this occupation. Median wage on completion: $76,950 · projected growth +6.7%. See full occupation profile →
Associate's Degree
A.A.S. in Marketing
Midwestern Career College
Bachelor's Degree
ANALYTICS
University of Alabama in Huntsville
AL
Bachelor's Degree
APPAREL MERCH, DESIGN & PRODUCTION MGT
Auburn University
AL
Bachelor's Degree
AUTOMOTIVE TECHNOLOGY MANAGEMENT (BTPS)
Lincoln College of Technology-Columbia
Course
Advertising and Sales
Career and Technical Education, Alabama State Department of Education (ALSDE)
AL
Analyze the impact of the advertising and promotion industryInvestigate and describe the role of the promotional mix in a competitive economic environmentPlan and evaluate an advertising campaignCalculate media costs that affect the elements of the promotional mixDemonstrate advertising techniquesDescribe the impact of the sales profession on the economy
Course
Agriculture Communications and Technology
Career and Technical Education, Alabama State Department of Education (ALSDE)
AL
Demonstrate skills which enhance communicationsDemonstrate individual and group management skillsDevelop skills in public and extemporaneous speakingDemonstrate the correct use of parliamentary procedures in a meetingDevelop skills to produce radio and television ads and promotions related to agricultureDemonstrate techniques and skills required to produce creative works
Course
Agriculture Marketing and Management
Career and Technical Education, Alabama State Department of Education (ALSDE)
AL
Demonstrate correct technological, digital, communication, and networking ethics in agricultural marketingUtilize advanced features of database software, including merging data, sorting, filtering, queryingUtilize technology to promote agricultural productsMaintain records on a supervised agricultural experience program and summarizeEvaluate record-keeping systems and procedures in farming and other agribusiness enterprises, noting advantagesObtain, evaluate, and share information about economic issues related to agribusiness/farm management
Bachelor's Degree
Apparel Merchandising, Design and Production Management
Auburn University
AL
Certificate
Auto Parts Management
Pikes Peak State College
Bachelor's Degree
B.A. in Business Analytics
Anderson University (IN)
Bachelor's Degree
B.A. in Marketing
Anderson University (IN)
Bachelor's Degree
B.A. in Sport Marketing
Anderson University (IN)
Bachelor's Degree
B.A./B.S. in Marketing
Indiana Wesleyan University-National & Global
Bachelor's Degree
B.S. in Business Analytics
Marian University (IN)
Bachelor's Degree
B.S. in Business Marketing
Bethel University (IN)
Bachelor's Degree
B.S. in Marketing
Bethel University (IN)
Bachelor's Degree
B.S. in Marketing
Marian University (IN)
Certificate
BUSINESS ADMINISTRATION - MARKETING
Pikes Peak State College
Associate's Degree
BUSINESS ADMINISTRATION - MARKETING
Pikes Peak State College
Master's Degree
BUSINESS ANALYTICS
University of Alabama in Huntsville
AL
Certificate
Business - Marketing
Pikes Peak State College
Associate's Degree
Business - Marketing
Pikes Peak State College
Short-Term Certificate
Business - Marketing
Pikes Peak State College
Master's Degree
Business Analytics
University of Alabama
Associate's Degree
Business Marketing
UCNJ Union College of Union County, NJ
Bachelor's Degree
Business Marketing
Anderson University (SC)
Bachelor's Degree
Business Marketing Education
Jacksonville State University
AL
Course
CTE Lab in Marketing
Career and Technical Education, Alabama State Department of Education (ALSDE)
AL
Demonstrate expertise in a specific occupation within the Marketing ClusterConduct investigative research on a selected topic related to marketing using approved research methodology, interpret fDemonstrate higher order critical thinking and reasoning skills appropriate for a career in marketingApply enhanced leadership and professional career skills needed in a marketing career
Course
Career Pathway Project (Cpp) in Marketing
Career and Technical Education, Alabama State Department of Education (ALSDE)
AL
Create a formal, narrative proposal that communicates a specific concept, creates a processConduct independent research related to the selected marketing projectWrite a detailed report on the chosen marketing project, following established conventions for format, grammarProduce an original multimedia presentation based upon marketing project research and resultsDesign and create a project portfolio that documents all components of the marketing project
Certificate
Certificate in Digital Marketing
American Marketing Association
Develop strategic marketing plans in a digital marketing contextApply digital marketing methods and tactics to support business objectivesCreate digital content stories to engage target audiencesExecute social media marketing strategies to support digital marketing goalsApply marketing automation tools and processes in a digital marketing contextDevelop and execute content marketing strategies to support digital objectives
Certification
Certified Financial Marketing Professional (CFMP)
American Bankers Association
Make data-driven marketing decisions using surveys, competitive analysis and market researchResearch client profiles to identify needs using CRM and segmentation dataProcure data from primary and secondary sources to assess the competitive environmentApply ROI methodologies to measure product sales outcomesEstablish digital metrics to determine results of marketing initiativesCollaborate with business lines to measure and increase sales
Certification
Customer Experience Professional (CCXP)
Customer Experience Professionals Association
Assess infrastructure and design voice of the customer programs to capture internal and external CX dataIdentify customer and employee touchpoints and determine gaps in the customer experienceCollect experience feedback from customers and employees using qualitative and quantitative research methodsCreate and align a customer experience strategy to organizational strategy, goals, and brand valuesDevelop a business case and communicate the CX strategy to stakeholdersIdentify and align key CX metrics to organizational strategy to support executive buy-in
Doctoral Research
D.B.A. in Marketing
Anderson University (IN)
Bachelor's Degree
DIGITAL MARKETING
Bethany College (WV)
Post-Baccalaureate Certificate
Data Analytics
University of Alabama
Certification
Data Analytics I: Harness the Power of Data
National Coalition of Certification Centers (NC3)
Recognize valuable information within datasetsAnalyze data using software toolsCreate charts and graphsVisualize data and identify relationshipsCommunicate data stories through visualsApply data analytics across fields of study
Master's Degree
Data Science
University of West Alabama
AL
Micro-Credential
Digital Branding and Engagement
Curtin University
Certificate
Digital Design for Strategic Communication; Social Media Management for Strategic Communication
Sullivan University
Course
Digital Marketing
Career and Technical Education, Alabama State Department of Education (ALSDE)
AL
Gather and share information on branding and brand positioning techniques and strategiesExplain pertinent issues regarding digital citizenship and ethicsExplain how firms use marketing segmentation to identify and test target marketsExplain the importance of content creation in digital marketingCreate and audit content on digital platformsDescribe the ways social media are used for promotion, engagement of customers, customer service, brand building
Post-Baccalaureate Certificate
Digital Marketing
University of Alabama at Birmingham
AL
Master's Degree
Digital Marketing and Communications Management
Union College (KY)
Certificate
Digital and Social Media
Berkeley College-Woodland Park
Course
Digital marketer
OpenClassrooms
AL
Post-Baccalaureate Certificate
Digital/Social Media Marketing
University of Alabama
Course
Entrepreneurship
Career and Technical Education, Alabama State Department of Education (ALSDE)
AL
Discuss and demonstrate ways to value diversity. ofExplain the concepts and processes associated with successful entrepreneurial performanceDiscuss the entrepreneurial discovery process and the risks and rewards of being an entrepreneurExplain the fundamental concepts of business ownershipCompare and contrast types of business ownership, indicating their advantages and disadvantages for entrepreneursExplain the concepts, systems, and tools needed to gather, access, synthesize, evaluate
Course
Entrepreneurship and Financial Skills Development
Career and Technical Education, Alabama State Department of Education (ALSDE)
AL
Explore the range of careers available in the field and investigate their educational requirementsAdvocate and practice safe, legal, responsible, and ethical use of informationParticipate in a Career and Technical Student Organization (CTSO) to increase knowledge and skills and to enhance leaderDiscuss and demonstrate ways to value diversityResearch and share information on the role of entrepreneurship within the economyDescribe how economic concepts are applied to the decision-making process in an entrepreneurial venture
Certification
HPE Master ASE
Hewlett Packard Enterprise
Design and implement workload solutions to achieve an organization's technological, financial, and business goalsCreate complex solutions, from the proposal stage to live deployment, using the appropriate HPE compute and partner solution portfoliosManage the implementation and deployment of advanced computing solutions to ensure the desired customer outcomesPerform the right-mix analysis of the customer workload and identify the appropriate consumption modelOptimize and troubleshoot complex computing solutions
Micro-Credential
Health Economics
National Institutes of Health (NIH)
Certificate
HubSpot Content Marketing Certification
HubSpot
AL
Bachelor's Degree
INTERNATIONAL BUSINESS
Oklahoma State University-Tulsa
Certification
ITIL 4 Strategist: Direct, Plan and Improve
PeopleCert (AXELOS)
$1,003 cost
Understand the key concepts of ITIL 4: Direct, Plan, and ImproveLearn the importance of value, outcomes, costs and risksEstablish effective governance structures and ensure compliance with relevant regulations, standards and policiesDefine, select and use Key Performance Indicators to assess the performance and effectiveness of IT services and processesExplore the concepts and practices of continual improvement using feedback and dataGain understanding of IT service risk management to avoid disruptions and losses
Micro-Credential
Introduction to Demographic Methods
Johns Hopkins Bloomberg School of Public Health
Micro-Credential
Introduction to Digital Marketing
Alison
Micro-Credential
Introduction to Search Engine Optimization
University of California Davis
Bachelor's Degree
MARKETING
University of Montevallo
AL
Bachelor's Degree
MARKETING
Jacksonville State University
AL
Doctoral Research
MARKETING
University of Alabama
Bachelor's Degree
MARKETING
University of Alabama at Birmingham
AL
Bachelor's Degree
MARKETING
Oklahoma State University-Tulsa